Away From Home
Corporate Site
Corporate Site
Corporate Site
Year
'22-25
Client
Kraft Heinz
Service
Web design
Year
'22-25
Client
Kraft Heinz
Service
Web design
Year
'22-25
Client
Kraft Heinz
Service
Web design
Helping foodservice businesses grow with the tools, insights, and network they need to succeed. This case study is a work in progress! More updates coming soon.
Helping foodservice businesses grow with the tools, insights, and network they need to succeed. This case study is a work in progress! More updates coming soon.
Helping foodservice businesses grow with the tools, insights, and network they need to succeed. This case study is a work in progress! More updates coming soon.
© Away From Home
© Away From Home
© Away From Home
Challenge
In the fast-paced foodservice industry, independent operators and businesses often struggle to compete without access to the same resources as larger chains. Kraft Heinz needed a way to better support these partners, providing them with tools, insights, and networks to help them grow and adapt.
My Role
Sole designer translating an external brand book into a cohesive, user-focused website for Away From Home, shaping the digital brand experience beyond the provided guidelines.
Defined Menu+’s visual identity, assigning a dedicated green to differentiate the articles hub while maintaining consistency with the core brand palette.
Developed photography guidelines and adapted the brand’s multi-colour system to accessible web colours, ensuring inclusivity and cohesion across the site.
Designed high-fidelity layouts, interactive prototypes, micro-interactions, and custom graphics, collaborating closely with product, marketing, and development teams to align strategy, UX, and implementation.
My Role
Sole designer translating an external brand book into a cohesive, user-focused website for Away From Home, shaping the digital brand experience beyond the provided guidelines.
Defined Menu+’s visual identity, assigning a dedicated green to differentiate the articles hub while maintaining consistency with the core brand palette.
Developed photography guidelines and adapted the brand’s multi-colour system to accessible web colours, ensuring inclusivity and cohesion across the site.
Designed high-fidelity layouts, interactive prototypes, micro-interactions, and custom graphics, collaborating closely with product, marketing, and development teams to align strategy, UX, and implementation.
My Role
Sole designer translating an external brand book into a cohesive, user-focused website for Away From Home, shaping the digital brand experience beyond the provided guidelines.
Defined Menu+’s visual identity, assigning a dedicated green to differentiate the articles hub while maintaining consistency with the core brand palette.
Developed photography guidelines and adapted the brand’s multi-colour system to accessible web colours, ensuring inclusivity and cohesion across the site.
Designed high-fidelity layouts, interactive prototypes, micro-interactions, and custom graphics, collaborating closely with product, marketing, and development teams to align strategy, UX, and implementation.
What's Cooking.com
What's Cooking.com
What's Cooking.com