What's Cooking.com

Corporate Site

Corporate Site

Corporate Site

Year

'25

Client

Kraft Heinz

Service

Web Design

Year

'25

Client

Kraft Heinz

Service

Web Design

Year

'25

Client

Kraft Heinz

Service

Web Design

A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.

A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.

A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.

© What's Cooking.com

© What's Cooking.com

© What's Cooking.com

Challenge

Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.


Solution

We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.

Challenge

Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.


Solution

We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.

Challenge

Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.


Solution

We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.

What's Cooking

What's Cooking

What's Cooking