What's Cooking.com



Corporate Site
Corporate Site
Corporate Site
Year
'25
Client
Kraft Heinz
Service
Web Design
Year
'25
Client
Kraft Heinz
Service
Web Design
Year
'25
Client
Kraft Heinz
Service
Web Design
A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.
A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.
A playful promotional website designed to capture Gen Z attention and drive downloads for the What’s Cooking recipe app.
© What's Cooking.com
© What's Cooking.com
© What's Cooking.com


















Challenge
Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.
Solution
We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.
Challenge
Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.
Solution
We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.
Challenge
Kraft Heinz needed a promotional site for the What’s Cooking app — one that could capture Gen Z attention, communicate its value, and drive downloads while reflecting the app’s playful, social spirit.
Solution
We designed a vibrant, interactive website that spotlights creators, showcases key features, and builds excitement around the hands-on foodie community — turning curiosity into downloads.
Brands.com
What's Cooking
Brands.com
What's Cooking
Brands.com
What's Cooking